Brand Identity Agency in London for Digital-First Brands
We are a brand identity agency in London helping digital-first businesses build brands that perform across every touchpoint. As a specialist brand identity agency, we combine strategy, research, and design to create identities ready for scale, product launches, and global growth.
We create digital brands that go... and above
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Trusted by global brands
Our branding approach
Our Brand Identity Agency Services
Our brand identity agency services cover everything from strategy and research to visual identity and global roll-out, so teams have one partner from first workshop to launch.
Strategy & research
Gaining a deep understanding of your business, team, and competitors to set up the project for success.
Interviews
Behavioural Research & Insights
Competitor Analysis
Differentiation & USPs
Mission / Vision / Values
Positioning & naming
As a London-based brand identity agency, we gain a deep understanding of your business, team, and competitors to set the project up for success.
Positioning
Messaging
Framework
Brand Naming
Tone of Voice & Personality
Trademarking & Legal Checks
Visual identity
Building a competitive advantage through clear positioning and differentiation—these services form the foundation of our work as a brand identity agency for digital brands.
Visual Research & Style Direction
Identity Concepts
Development Rounds
Identity Testing
Scalable roll-out
Designing a high-impact, digital brand identity that reflects your brand’s personality and goes beyond the logo.
Photography, Illustration, Icons, Motion
Asset Library / Digital Asset Manager
UI Design System
Extensive Guidelines & Training
What to expect
Working with our brand identity agency means a clear process from research and strategy through to launch and long-term support.
Powering your business growth journey
This phased approach ensures our brand identity agency london offering is tightly integrated with strategy, web, product, and marketing.
Pre-Launch
Launch
Strategy
Brand
Marketing
Web
Product
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FAQs
How much do branding projects usually cost?
Our projects start from £24,250 for brand identity and usually cost an average of £25,000 to £125,000. This fee includes our in-house brand, strategy and design experts working dedicated on your project. We’ve calculated this is the amount that allows us to provide all of our clients with a consistently high standard of work with the best business outcomes while ensuring great ROI. Our projects are billed in phases so you can spread the cost over the period of the project.
What do brand identity services include?
Our brand identity service includes a number of things. To start, it comes as part of a wider, holistic service. You can’t build a brand identity without first addressing your brand strategy. However, the team at &above communicates brand identity as the ‘design phase’, where we curate a concept for your business’ personality through values, visual identity, and messaging frameworks. Our comprehensive brand identity service covers every touchpoint of your brand presence.
What is the brand identity?
Brand identity is the visual and narrative components of a business’ brand. At &above, we specialise in enhancing existing or creating new brand identities as part of a wider service. We craft everything from messaging strategies to logos, iconography, and design templates—ensuring a cohesive and impactful brand presence.
What are the 4 elements of brand identity?
Here are four elements of brand identity you should expect from an agency: first, brand identity should come as part of a wider service, built on an initial strategy session to establish your goals; second, the creation of visuals and assets that represent your brand across every touchpoint; third, messaging frameworks that align your values with your visuals; and finally, clear design guidelines and templates to ensure your team can create cohesive content that always aligns with your brand identity.
Why is brand identity so important?
A cohesive and compelling brand identity establishes credibility, amplifies recognition, and fosters trust. This level of in-depth curation requires experience and skill to tailor your approach to your audience’s needs. A brand agency should support you through this process while leading where necessary. Our expertise as a brand identity agency in London helps guide your business to ensure your investment delivers long-term value and meaningful audience impact.
How to improve brand identity?
To improve brand identity, it’s important to understand that it isn’t just about aesthetics. A strong brand identity defines who your company is and sets expectations for your product or service. To align your brand identity with your business goals, it should be built on a clear brand strategy that informs every creative decision.
How much does it cost to do a brand identity project?
The cost of a brand identity project can vary greatly depending on the scope of the brief. At &above, we see brand identity as a valuable long-term investment, which is why we offer tailored solutions. You can request a quote from our team, who will walk you through the breakdown of a brand identity project in detail.
Why should a company hire a brand identity agency?
Investing in an effective brand identity helps position your business and products ahead of the competition. It influences consumer perception and increases perceived value by communicating quality and clarity. As a specialist brand identity agency in London, we streamline this process and ensure your brand identity aligns with your company’s wider goals and long-term growth.