Enabling social conversations at scale
Arwen is an AI platform that enables brands to moderate, engage, and customise social media conversations at scale. We unlocked their next phase of growth and fundraising with a brand that reflected their market-leading solution.
Services
Naming
Illustration
Positioning
Brand Identity
Brand Assets
Brand identity and assets
When you have so much value to offer, it is hard to simplify things. We delivered a rebrand including product naming, positioning, a refreshed identity, and scalable brand assets, all with a vision to reach more customers with a simplified message. The first place we started was a clear value proposition and product naming for each module that is purposeful and works as a single family.
Through our strategy and research, we identified key pillars to differentiate Arwen in a crowded market. We delivered a refreshed brand identity in a fast-paced sprint approach. This provided value to the AI start-up in just weeks enabling them to use budget effectively. As their product has many unique features but is growing fast, we created abstract UI visuals that highlighted key USPs while removing noise.
5/5
Rating on Clutch
“It has helped us achieve the enterprise-ready state that was our ambition. Recent online ad campaigns featuring the illustrations have performed well, and their understanding of the tech sector made them an excellent partner”
Abstract UI Visuals
Design system
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