Updates from the team.

Should you hire an AI engineer?

Hiring an AI engineer is a milestone, not a strategy. Real AI transformation pairs internal capability with external expertise.

The fastest way to waste money on AI

Most organisations start with the technology, not the problem. AI is a capability, not a strategy - the best projects begin with friction.

Native agent identity isn't the finish line

Borrowed or native, broad or narrow - agent identity is two problems, not one.

The race to become your single interface

Software is consolidating into a single agent layer. As tools become infrastructure, value shifts to data, memory, and context - design for agents too.

AI productivity: why more output hasn’t meant less work

GenAI helped people create more, faster but it didn’t automatically make work easier, because outputs still need review, refinement and integration.

AI is a forcing function, not a feature

AI hasn’t killed industries it has lowered the barrier to entry and exposed how outdated many business operations really are.

AI Doesn’t Reward Activity. It Rewards Coherence

Most AI initiatives fail because strategy, speed, and adoption are disconnected. AI-native businesses win through coherence, not activity.

Onboarding a mind

How structured Q&A and open-ended prompts affect AI memory recall - and why hybrid onboarding creates more reliable avatar experiences.

Building AI that delivers business value: founder Q&A

A deep dive into our founder’s journey, practical AI use cases, agentic systems, and how companies can scale AI from quick wins to real business value.

The AI payoff starts with the problems you’ve been avoiding

AI investments fail without the right foundation. Learn how to build organisational, technological, and strategic readiness for measurable AI impact.

&above welcomes Phil Miles as Non-Executive Chairperson

&above appoints Phil Miles as Non-Executive Chairperson, marking a new phase of growth as the studio expands its leadership and pursues ambitious goals.