Supercharging expansion for the UK’s largest gym chain

Trusted partners, scaling up — we’ve been supporting PureGym since 2019, providing strategy and creative production with a global audience in mind. Our mission? To provide high-quality content designed to grow their business globally.




Video Production


We supported PureGym as they
Doubled their gyms in Europe
& expanded to MENA
Scaling up from UK’s largest gym chain to a global powerhouse comes with its own set of challenges. With different audiences across multiple channels & targeted messaging, PureGym’s communication needed to keep up with their growth — and that’s where we came in.
We connected their business pillars from marketing to HR, product and PR. We applied our creative know-how to everything from video to content for social, in-app, hiring, values and events. And we made sure to deliver campaigns that not only performed, but also inspired.
“I’m not often lost for words. You have captured the spirit and essence of our people brilliantly”
Humphrey Cobbold
CEO at PureGym
Awareness campaigns
From local
to global
Our video production followed real people and their stories, catering for PureGym’s diverse audience. From inspiring campaigns to memberfilms, from local activations to global launches, we helped capture the brand’s innovative spirit.
Organic views from our YouTube content in 2023
Social content
Sustainable production
We ensured that each film day captured the maximum amount of content for PureGym’s brand. This enabled us to create huge reach across marketing touch points with efficient use of budget and timeframes.