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We’re thrilled to share that our Chief Creative Officer, Tom Baker, was recently featured in Medium’s 5 Things You Need to Make Compelling and Powerful Videos series - a deep dive into the art of storytelling, content creation, and what it takes to make videos that resonate.
In the article, Tom shares insights from his career, including his unconventional journey into filmmaking. He discusses his approach to crafting powerful stories and the key ingredients he believes are essential for creating compelling content. From starting out as a magician (yes, really!) to directing award-winning films for brands like Maersk, Google, and Revolut, Tom’s perspective is rooted in curiosity, unconventional thinking, and a commitment to powerful storytelling.
One of our favourite takeaways from Tom’s interview is his belief that the best videos are not just about stunning visuals but about story:
“If you can’t tell a good story, you can’t engage with the people that matter to your business.”
It’s this philosophy that drives so much of what we do at &above - our brand studio takes businesses to market with a distinctive identity and impactful content.
