Launching a members club, farm-style
Tewin Bury is a farm-based hotel just half an hour from London. We collaborated on a new members club concept to drive long-term repeat revenue and value for their unique countryside retreat.
Services
Branding
Illustration
Branding
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“Grow with the flow”
Inspired by their tagline, we took a “nature meets new” approach to the identity. The locally-sourced experience enables busy professionals to get closer to the countryside. We reflected their ethos in original illustrations and funky typography.
Nature is not
a place to visit.
It is home.
a place to visit.
It is home.
There is no need for a special occasion to visit Farm Club. We balanced the brand to retain local fans, while attracting a new, younger London-based audience. All with a goal of launching a new pillar for the Hotel, driving sign ups to the membership.
Custom illustrations
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