AI product designDesigned for trust.Shipped to production.

An AI product design agency for scale-ups and enterprises: product design embedded with AI engineering in one team, so the experiences we design ship to production and get used daily - not archived as prototypes.

Trusted by ambitious teams to design AI products people use daily.

What we doWhat is AI product design?

AI product design is the discipline of making probabilistic systems feel trustworthy and usable - designing for a product that is usually right, sometimes wrong, and always in need of an interface that helps people judge which is which. It covers agentic flows, model-in-the-loop prototypes, and the decision boundaries that keep a human in control.

&above approaches it from an unusual position: a design-led product agency in London that ships production AI. Our design heritage runs through brand and product work for Revolut, Simplestream and Oxford Quantum Circuits; the same craft is now applied to AI products in daily production use - the Creative Intelligence Agent we defined and piloted with Sage, the sales tooling used every day by 5,000 Google Cloud sellers, and the compliance engine that cut Tesco's creative reviews from four weeks to days.

The difference is where design sits. Our designers work embedded with AI engineers in one team - our AI Product Squads pair both with product management - so agentic flows are prototyped against real model behaviour rather than static mockups, and the experience ships as designed. Explore the full AI consultancy & product development services behind the squads, or see how the same embedded team delivers automation, agents and AI software. Weighing up studios first? See our review of the best AI product design agencies in London, or read how we treat a design system as infrastructure rather than an inventory in what Revolut's design system taught us about shipping fast.

Design that survives contact with the model
What AI product design covers at &above - the UX architecture of agentic systems, prototypes wired to real models, and design craft proven long before AI.

AI UX architecture

Agentic flows, designed.

We design the structure of agentic products - reasoning-aware paths, decision boundaries, and the moments where a human confirms, corrects or takes over - so the product earns trust when the model is wrong, not only when it is right.

We defined & piloted a creative intelligence agent with Sage to drive ads ROI.

Model-in-the-loop prototyping

Tested on real behaviour.

Prototypes are wired to real model responses from the first sprint, so design decisions are tested against how the system actually behaves - latency, errors, confidence and all - before anything is committed to production.

We design the AI products used daily by 5,000 Google Cloud sellers.

Design heritage, applied to AI

Craft proven before AI.

Our designers built brand and product experiences for Revolut, Simplestream and Oxford Quantum Circuits before applying that craft to AI. The fundamentals - hierarchy, behaviour, trust - carry over; the systems they now shape are agentic.

We helped launch Europe's fastest-growing tech brand with Revolut.

Our work
AI product design for Sage, Google Cloud, Revolut, and other ambitious teams.

Sage

Creative intelligence, designed with Sage.

A Creative Intelligence Agent defined and piloted with Sage - turning disparate ad data into creative decisions, designed for trust from the first model-in-the-loop prototype.

Google

Designed for 5,000 daily users.

An agent system for Google Cloud - designed and built by one embedded squad, now part of the daily workflow for 5,000 sellers uncovering their next best opportunity.

Revolut

Design heritage: Revolut.

Product and brand work that helped launch Europe's fastest-growing tech brand - the design depth we now bring to agentic AI products.

AI product design FAQs

Straight answers for teams evaluating an AI product design agency.

What is AI product design?

AI product design is the practice of designing products built on probabilistic systems - shaping agentic flows, trust signals, and human control so people can rely on a product that is sometimes wrong. It spans UX architecture, interface design, and prototyping against real model behaviour.

How is AI product design different from traditional UX design?

A conventional app either works or it does not; an AI product gives answers that are usually right and sometimes wrong. That changes the design problem: you design for calibrated trust, graceful error recovery, visible reasoning and sources, and decision boundaries that keep a human in control of consequential actions.

How do you design for model errors and trust?

By setting honest expectations of what the system can do, showing confidence and sources so users can calibrate their trust, designing recovery paths for the moments the model is wrong, and keeping a human clearly in control. We prototype against real model responses, so these behaviours are designed from observed failures rather than imagined ones.

Do you build the AI as well as design it?

Yes - that is the core of the model. Designers and AI engineers work as one embedded squad, so the experience and the system are built together rather than reconciled after a handoff. It is why the products we design are in production: Sage's Creative Intelligence Agent, Google Cloud's seller tooling, and Tesco's compliance engine.

What data readiness do we need before AI product design starts?

Less than most teams assume. Discovery and early design work with sample data, and model-in-the-loop prototypes surface data gaps early - which is far cheaper than finding them after a build. Design and data readiness progress together rather than one waiting on the other.

How should we compare AI product design agencies?

Ask for production evidence, not portfolio shots - AI-washed portfolios are common. Check whether prototypes were wired to real models, whether designers sit in the same team as engineers, and whether the agency can point to shipped products with measurable outcomes and named clients.

Which industries do you design AI products for?

Recent AI product design work spans retail media with Tesco, business software with Sage, and cloud sales with Google Cloud, on top of product and brand heritage in fintech with Revolut, streaming with Simplestream, and quantum computing with Oxford Quantum Circuits.

Where is your AI product design agency based?

Our HQ is in Southwark, London - The Binary, 27 Copperfield Street, SE1 0EN. We work with clients across the UK and internationally, from scale-ups to global enterprises.