Scaling AI-powered creative to a $100M exit

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Smartly acquired creative platform Ad-Lib.io for over $100M

From start-up to scale-up: our 5 year partnership spanning brand, web, video and product design led to $12M in funding & an acquisition by Smartly.io.

Our partnership with Ad-Lib.io was designed for scale — and we were there for this journey, every step of the way. From the very beginning our aim was to simplify their technically complex product. We created a brand identity designed to grow as fast as the brand, while also being instantly recognisable. We applied the same principles to their product UI design system, enabling Ad-Lib.io to scale their releases and roll-out a v2 platform design. And we didn’t stop there: we built a future-proofed website for their team. We used Webflow for a scalable platform to allow the creation of exciting new content with minimal extra cost and turnaround times. Then Lottie animations and page interactions were the icing on the cake.

End to end partners

Our transformative partnership laid the foundation for the Ad-Lib success story. We were glad to empower their teams with everything from high-value pitches and event keynotes to bespoke presentations or globally accessible templates. We created multiple launch videos and customer case studies to excite audiences about the results their creative solution can deliver.