Grow AI adoption & measure what matters.

For leaders responsible for making AI work across their teams and workflows: operations, sales, marketing, finance, HR and beyond. If you've invested in AI and are now asking whether people are actually using it - and whether it's creating value - this session is for you. Give us your details and we'll email you the recording.

Buying AI is the easy part. Getting people to use it, share what works and trust it enough to do meaningful work is harder. And measuring tokens, licences or activity alone won't tell you whether your investment is paying off.

So what should you actually measure? And how do you turn AI from something people experiment with into something that becomes part of how work gets done?

Webinar Recording

Speakers

Jordan

CEO & Co-Founder

Jordan works with leadership teams on turning AI from experimentation into systems that create real value. He has led AI and product work across more than 20 Google teams and brings practical experience of building AI into the way organisations actually work.

Lewis

Behavioural Strategist

Lewis applies behavioural science to help organisations change how people work. His experience spans Ogilvy, Google, HSBC, Peloton and more, helping teams understand what actually drives adoption and behaviour change.

What we covered

In this short executive discussion, we explored:

Why AI usage isn't the same as AI value, and why token leaderboards can reward the wrong behaviour.
The three stages of AI adoption: Usage, Shared and Trusted, and what to measure at each stage.
How behavioural science can turn AI from something people try into something they actually use.
Why managers are one of the biggest influences on AI adoption, and how to create the right social signals.
How to move from individual AI experiments to shared skills, agents and workflows that compound value across the organisation.
Why trust matters, and how quality, depth and autonomy can show whether AI is doing more meaningful work.
How to balance automation with human judgement, so AI strengthens expertise rather than replacing it.
Why adoption and measurement aren't separate problems, they're a continuous loop.

Everyone who watches also gets access to our free AI Adoption Audit. Our dashboard helps you establish where your organisation is today, identify the biggest adoption frictions and understand what you should be measuring next across usage, shared value and trust.